In a culture where images of younger, thinner, more beautiful looking women are constantly produced, I believe American women are facing an epidemic far from a cure: the never-ending effort to be perfect. The reason that such aspirations have no end in sight is in large part due to the magazine industry’s coverage of trends, which promise to enhance a woman’s physical appearance, that are continually changing. Magazines are not only at- home tutorials for women to learn how to be beautiful, but are filled with lists of products that will make them beautiful. Each instructive editorial piece is paired with images using some combination of cosmetics, airbrushing and Photoshop, likely not only selling a look, but a product as well. Portraying consumer products as catalysts for perfection, the women in the pages appear flawless rendering an illusion of “ideal” for female readers.
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