Ideology definition:
The body of ideas reflecting the social needs and aspirations of an individual, group, class, or culture.
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Both gender ideology and gender role ideology refer to attitudes regarding the appropriate roles, rights, and responsibilities of women and men in society. The concept can reflect these attitudes generally or in a specific domain, such as an economic, familial, legal, political, and/or social domain. Most gender ideology constructs are unidimensional and range from traditional, conservative, or anti-feminist to egalitarian, liberal, or feminist. Traditional gender ideologies emphasize the value of distinctive roles for women and men. According to a traditional gender ideology about the family, for example, men fulfill their family roles through instrumental, breadwinning activities and women fulfill their roles through nurturant, homemaker, and parenting activities. Egalitarian ideologies regarding the family, by contrast, endorse and value men's and women's equal and shared breadwinning and nurturant family roles. Gender ideology also sometimes refers to widespread societal beliefs that legitimate gender inequality.
http://www.blackwellreference.com/public/tocnode?id=g9781405124331_yr2012_chunk_g978140512433113_ss1-19
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