ASSESS THE MAIN ADVANTAGE OF THE INTERNET FOR YOR THREE MAIN TEXTS 

The internet is an important distribution and marketing tool used by the artists of today like Lady Gaga and Radiohead, however in the 1990's the internet wasn't widely available causing Nirvana to find success in other ways. The internet creates nostalgia for Nirvana using Fan sites, Youtube and other apps.

One main advantage of the internet for Nirvana is providing a platform for new fans to access their old music keeping the band and their influences alive. Their popularity is kept alive through fan-sites such as Facebook or on other websites as people can access music and learn about the ideologies they supported as a sub-culture of the mainstream music in 1991.      For example, an instagram page called 'NIRVANAFANPAGE' which has a large amount of followers (13780) in the short time the app has been running. It allows followers to look at old pictures of the band and their back stories, creating longevity.

Secondly, Nirvana's music videos and live performances can be viewed on youtube anytime, anywhere and this continues to promote the band even though they stopped making music in 1994. 'Smells like teen spirit' the first single on the 'Nevermind' album which was released in 1991, now has 107million views on youtube. Youtube was founded in 2005, meaning the video was uploaded 14 years or more after the single came out and still is popular in the modern day. 

Music is widely available through websites and apps such as Itunes and Spotify. Nirvana's album 'Nevermind' is available on these sites and the record label still makes a profit from the album being bought. Geffen, the major record label Nirvana signed to in 1991 to release their 'Nervermind' album and allow worldwide distribution will still be making a percentage of the sales on the websites like Itunes. A consumer advantage is that they can download this music and have it on any device and through word of mouth through friends it promotes the app and the album they are listening too. In effect this makes 'Nirvana' very much still alive as even today they have an influence on the teen market, who support their belief of going against society and rebelling.

Lady Gaga, the new queen of pop, reaches her audience through the internet by creating a Para-social relationship and YouTube.
Lady Gaga, the most followed person on Twitter at 37.1million, uses social network sites to; have a para-social relationship with her fans. This is an important use of the internet for Lady Gaga as it gives her fans identity and feel like they interact with the 'mother monster' herself. Online social networks also let's Gaga express her opinion on music, fashion and social matters which makes her an online influencer as so many people will read what she says and admire/trust in it. By doing this it creates a strong bond that grows into its own community allowing for greater marketing influence that the industry has never seen before.This is why Lady Gaga makes a revenue of  around £20million pounds off Twitter alone.

YouTube is an important way for Lady Gaga to reach her fans and upload her new music videos. Her official page has 120 videos uploaded and the total views is 2000million following closely behind Justin Bieber, a megastar in the industry. By releasing music videos on YouTube, her fans get instant access to her productions which is a way of promotion and marketing. For example, her 5th single on 'The Fame' album, 'pokerface' follows mainstream views and popular conventions in a song, therefore it will attract a large audience and market to YouTube users who have not seen the video before.

Radiohead have been formed since 1985 and are still going strong, releasing the album 'The king of limbs' in 2011. They have experienced both eras of music and have adapted and changed to address the new technologies of the 20th century by releasing album over the internet, using Spotify and performing their concert album over the internet.

'The king of limbs' is the 8th album to come from the alternative rock band. Radiohead found a new way to distribute their album as they realised everyone is downloading rather than buying CD's, so with no record label they released the album over their website on the 18th February 2011. To please their established fans, they released it on CD and Vinyl later the next month. Without the internet this could not have been done, the band would have had to release the album in physical form and spend a lot of money on the distribution which means smaller profit margins.

Radiohead experimented a lot during this album which is clear in the abstract music video to 'Lotus Flower'. The songs were all made and recorded in the studio and the band were not sure they could recreate the sounds to a live performance. Consequently, they put off a tour and instead after practicing and getting the songs up to scratch they performed 'live from the basement', a TV exclusive which was also put on their website. Allowing their fans to access the performance and watch the footage when they pleased, promoting the album months after it came out.

The internet is a home of discussion and where opinions are projected widely. Liam Gallagher from the 'Artic monkeys' launched an online attack against the album saying its a load of rubbish as they are "writing a song about a fucking tree". Due to his high profile and Radiohead's fanbase (who ignore the negative reviews) this promoted the album meaning that Radiohead had greater success from the negative publicity from the internet.